Customer vs. Creator

Scoble relates a comment from a blogger who questions Microsoft’s ability to “wrap its head” around the concept of Web 2.0 while it considers its users “customers” not “creators”.

Kaliya, Identity Woman, says that to Microsoft we are just customers. “It seems to me that their language regarding those of us who use their stuff – customers. Individuals who buy stuff most notably not creators.?

So, if you consider every customer a creator who takes your product and service to invent something else — does that change your relationship with that “creator”?

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